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Kayıt Tarihi: 2021-09-Mart
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| Gönderen: 2022-14-Ocak Saat 08:50 | Kayıtlı IP
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Premium fashion brand Tommy Hilfiger has revealed a partnership with eight user-generated content (UGC) designers from the Roblox community to create a collection of thirty digital fashion pieces that players can use to dress their avatars.
The heritage brand debuted a digital collection of some of its most iconic pieces intended for use in Roblox, a global online gaming platform that currently sees 50 million active users each day. The platform features avatars—which users can outfit in a variety of ways—to interact with one another.
The Tommy x Roblox Creators collection is available through the online platform’s global marketplace and draws inspiration from the signature real-life brand designs.
Items in the collection include a Tommy Jeans backpack, bucket hat and head bow, as well as a headset and 20 2D skins by two designers.Partners were given creative freedom to reinterpret brand pieces in both 2D and 3D digital items.
“I love how the brand has already been unofficially adopted into the Roblox platform, with users creating their own Tommy Hilfiger styles,” commented Hilfiger, in a release. “We couldn’t pass the chance of partnering with some of these fans to take this self-expression one step further, empowering them to bring their creative twist to official brand styles.”
According to trend forecasting firm WGSN, the world of avatar fashion is just beginning, and people can expect to see much more of the direct-to-avatar commerce (D2A) retail model that allows selling and designing directly for the virtual world. The segment’s promising future even inspired the British Fashion Council to launch a new award category honoring achievements in metaverse design.
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Konu: Tommy Hilfiger has revealed a partnership
